Sports & activities

Halloween in the USA

Written by Xavier Van CaneghemPublished on 10/24/20142 min. read

Halloween in the USA

At a glance

Of all the countries in the world, the United States is probably the one with the biggest following for Halloween. Here are some mind-blowing figures.

Halloween is just around the corner. Of all the countries in the world, the United States is probably the one with the biggest following for Halloween. Here are some statistics that show the economic scale of the celebration's success.

Halloween in the USA: mind-blowing statistics

  • 162 million Americans will celebrate Halloween in 2014.
  • they will spend $2.8 billion on buying costumes, including $1.4 billion on adult costumes and $1.1 billion on children's costumes, with the rest going on accessories.
  • the most popular costumes are the Ninja Turtles, Batman, Walt Disney characters and pop culture figures.
  • 23 million Americans say they want to dress up or costume their pet for Halloween.
  • the Halloween market represents $7.4 billion in sales. But the economic downturn is affecting the "Halloween budget" of 20% of Americans who plan to celebrate.
  • 1 in 3 Americans start doing their Halloween shopping before October.
  • young adults (18-24) will spend an average of $87 per person (€69), which is $10 more than in 2013.
  • 33 million Americans will celebrate Halloween in a haunted house.
  • 54 million Americans will attend a Halloween party.

For reference: 1 US$ = ± €0.8

Top 10 Trends in Halloween Spending 2014 from National Retail Federation

Written by Xavier Van CaneghemPublished on 10/24/20142 min. read

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